HTML5 has taken up the market like an innovative feature-rich storm. Being a leading SEO company, we often get a lot of mails asking about the collaboration of HTML5 and Search Engine Optimization. With the advent of search filter-rich HTML5, it is crucially important to evaluate the acute potential impact the new standards will have on search engine ranking. Google, being the leading search engine giant, is the early adopter of HTML5, both through their search platform and their browser, Chrome. Though there is no definite indication that Google favors the use of this new technology in its search engine algorithm, adopting new technology helps keep your site updated, which, on its counterpart, is definitely a positive side when it comes to usability and SEO.
You know what they say- Content is the king!!
Yes, and this is one the greatest reasons why the leading SEO companies in India are moving towards this feature-rich HTML5, i.e., its content categorization. You get a lot of filters to synchronize your information with relevant brackets. You can categorize your content in HTML with tags like <article>, <aside> and <footer>. As of now, there is no search engine readable method for defining sections of content in a website. This can lead to a search engine interpreting parts of a page, such as a header or footer, as important parts of the core content. This is less-than-ideal, as we want Google (and other search engines) to understand which content is our main focus on a particular page.
Traditionally SEO has relied on formatted link lists and site-maps to help search engines understand the basic structure of that particular website. Here is the thing where HTML5 does the job more efficiently. The introduction of the HTML5 <nav> tag help the search engines more conveniently identify the structure of a site, making indexing easier and faster. This also reduces the potential for indexing inaccuracies and this is something which attracts the SEO experts more into HTML5.
Native Media Improvement
In the past years, Google has hinted that its search engine has shifted a great deal of emphasis on sites with rich media. HTML%’s introduction of native embedded media using the <video> and <audio> tags should help Google understand the rich media a site contains.
Links Went More Meaningful
If you know HTML, you might be familiar with the rel=”nofollow” attribute added to follow these links. HTML5 has added a large number of additional options for the rel attribute. These options help in identifying what the link is, or what the link does. This will allow search engines to easily comprehend how a user interacts with a site, and helps in giving meaning to the various pages on (or off) a site.
These are the most essential improvements that HTML5 offers in order to help webmasters to get the best out of their SEO strategies. Although HTML is continuously changing, this version seems to be the best one so far. It is true that the new functions proposed by HTML5 have a greater impact on the activity of web designers than on the activity of SEO experts. However, none can deny that HTML5 brings along essential changes that also link to SEO.